Game Over isn't losing the deal. It's not even knowing why you lost it._
I help you detect what's failing in your sales conversations and turn it into a process that closes more deals.
Founders from companies like these already work with LeO
The call ended well. So what went wrong?
Post-call ghosting
Everything flowed, there was interest. But then, five days of silence and you don't know why.
Features instead of questions
You talked for 20 to 40 minutes about the product, no pauses, no questions, not knowing if anything you said actually interested them.
Calls without information
You left the call without asking the right questions — the ones that reveal the real importance and urgency of the problem.
Have any of the above problems happened to you? Tell me more...
- >30 min · 1-on-1 · open agenda
- >you tell me what's happening in your sales calls
- >we explore together what you can adjust
- >you leave with one or two ideas you can implement in your next call.
What makes my way of working different?
I help you:
Align beliefs
Speak to the part of the brain that actually decides: the emotional one, not the rational one.
Ask the right questions
Leave every call understanding the urgency and real size of your client's problem, not with assumptions.
Manage attention
Maintain your prospect's attention and interest throughout the entire call, not just at the start.
X-ray in every session. Tailored training. Improvement in every call.
- >Diagnosis of your real call, like an X-ray
- >Tailored training for your next conversation
- >You leave with 1 to 3 concrete things to implement right away
- >We iterate until improvements are consistent
What do the Founders who worked with me say?
"I learned more in 10 sessions than in 22 years of consultative selling."
"I had better conversations and closed more deals when I stopped talking about features."
"I stopped assuming, asked better questions, and the prospect started calculating their own pain."
"When the prospect started talking more than me, I began to understand their pain points better and how to help them."
Meet LeO Requena
My first business was a coworking space. That's where I learned to sell the way most founders do: through trial and error, losing deals without knowing why.
Since then, I've spent over 10 years with B2B tech founders. First as a growth consultant, then running an acceleration program, and today focused exclusively on helping them sell better.
I believe something: if I help you close more deals, the odds of your company dying along the way go down. Every closed deal is cash, time, and oxygen to keep building.
That's why I work one-on-one with founders. So they stop paying the cost of learning alone.
My work exists to reduce trial and error in B2B sales. One call at a time.
